In a perfect world, all Chiropractors would agree that Chiropractic is the detection and correction of the vertebral subluxation. And our profession would come together and combine our efforts to educate the masses that subluxations diminish a body’s ability to express the innate intelligence that exists within each one of us.
If we could just do that much – brand Chiropractic first, and worry about our indiviudal offices second – then we would be a stronger, more organized profession. And that would help us to reach, educate and serve so many millions more.
Think of it in terms of McDonald’s.